Tennessee universities, typically rivals, come together to encourage college enrollment

Students walk past Fred Brown Hall during the first day of the fall semester on the University of Tennessee's campus in Knoxville on Wednesday, August 23, 2023. Brianna Paciorka/News Sentinel

Ten public universities across Tennessee announced a joint campaign to promote awareness of the value of earning a four-year degree. The consortium of schools kicked off its “Four the Future” campaign Tuesday that features billboards, TV spots and digital media. The campaign will also include community meetings across the state. The unifying theme of the campaign is emblazoned across all its ads: “Tennessee universities support Tennessee communities.”

Original article at The Tennessean

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